motocross

Mistakes Beginners Make And How To Fix Them (Part One)

No one comes out of the womb a professional motocross racer and knows exactly how to get around a track properly let alone fast. What about the basics of riding your dirt bike on a motocross track with other people? We all started out as lost beginners and were all squids at one point in time. There is nothing I hate more than when a good rider sees a beginner and talks trash on him/her because they aren’t as good. Or maybe they don’t have all the new gear and shit! Who cares! Instead of talking down to them or making fun of them, let’s help them! Go over and talk to them! Let’s make them feel welcome to our sport and make them want to tell their friends on how much fun it is to go to the track. We all make mistakes in our life and most of us had/have our parents there to help us through those mistakes (at least I know I did). 

However, I understand that some beginner or novice riders may not have come from the same “riding friendly” family background as me. With the un-written rules/ethics of motocross riding, it can be somewhat difficult to get solid information on what to do or maybe more importantly, what NOT to do. If we learn from our mistakes we can become wiser, safer, faster, and more efficient, but in motocross sometimes those mistakes come at the cost of an injury. I wanted to share some mistakes I have made in the past and some that I have seen over the years at tracks over my time. Riding dirt bikes is dangerous enough, so knowledge shared is usually a less painful way to learn than by making the mistakes yourself. So if you’ve been around a while in this sport and are decent rider, put your ego to the side and help those newbies out there, so our sport grows and we have less angry people in the world. If your a beginner/novice rider welcome to our sport and keeferinctesting.com! This website is fun and also a great stop to learn all things dit bikes! Read this “Part One” article and try to apply this wisdom to your riding and hopefully those mistakes that you’re making now will be less after you read this!

Note: I use the phrase “pull your head out of your ass” to my thirteen year old kid a lot! This phrase goes a long way when you ride a dirt bike as well. Staying aware and pulling your head out of your ass can save your life! Every time you get on the bike, have fun, but respect it and know your surroundings. 

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Not Holding Your Line When Faster Riders Come Up Behind You

Travis Preston and I talked about this on my podcast (Show #124 Practice Track Etiquette). On crowded tracks, slower riders tend to get nervous and worried that the faster riders won't see them and will run into them or even land on them. To avoid the chances of this, stick to your line if a faster rider is closing in on you. The faster rider will see you and pick the best line to get around you—so if you are riding down the middle of the track, stay there. If you change your line to let them by, you're actually making it more likely that they will run into you. If you hear them coming up when you are getting ready to jump (as long as your clearing the jump), make sure to jump straight from where you take off. Definitely don't change lines up the face or cross jump, and if you're going to roll the jump, approach it at a speed that announces this, don't charge up to the jump and then get on the brakes hard. If the track is crowded maybe wait until it gets less busy with faster riders. Also, if you aren't jumping a certain jump and you have a busy track, try to stick to the side of the jump/track so that the riders behind you know that you aren't jumping this double/tabletop/etc.

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Practice Breathing 

This really may sound super lame, but we actually can forget to take in enough oxygen while riding. It’s actually pretty easy to forget to breathe while riding since you're already focused, concentrating on not crashing, shifting, braking, rolling the throttle on as well as hanging on for dear life. So you need to pick "trigger points" (AKA sections of the track) where you will take a deep breath and try to relax your muscles. If you're comfortable jumping, they are the best trigger points; as soon as you launch, start taking a really deep breath and try to relax, hold it in for half a second, then let it out as you land. Do that on just two to three of the biggest jumps on the track and your heart rate will drop 10 to 15 beats a minute! If jumping is not your forte, then find two to three trigger points where you're the most comfortable and take take the deep breaths at those spots. Doing this will help you ride longer and possibly get less arm fatigue. 

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Listening To Your Clutch

Yes, just like a woman, you must listen to your motorcycle as it’s talking to you. Didn't know bikes could talk? Yes, they can and sometimes they talk in the form of a burnt out clutch! This could cause you to crash on a big jump—you could come up short because your bike didn't give you the power you expected. Change your oil, then give it a sniff and a look for excessive amounts of clutch fiber particles floating in the oil. Inspect your clutch components for fibers that are out of spec or blued steels (heat damaged). And it's usually a bad idea to install softer clutch springs; they will speed up clutch wear. This is the number one thing I see when I look at a beginner/novice type of rider. I have even rode people’s bikes and have almost always have to tell them that their clutch is fried. Change your plates! 


Losing Focus On The Fun

If this dirt bike thing has bitten you like it has most of us you will be trying to improve your speed or your conditioning every time you ride. This doesn’t happen overnight, you will need to put in the time, do your motos, and work on your corners, but don't forget what riding dirt bikes is all about: fun, thrills hanging out with friends/family and enjoying life. Go out and find some cool jumps in the desert, go ride in the hills, or find some epic single-track. Forget about going faster at the track or getting in better shape once in a while, or you'll get yourself into a rut and your improvement will slow down. Don’t let the negative dirt bike people bring you down, you know who they are. They are the ones that tell you that dirt bikes aren't good for your health, that their death traps, or maybe even say you’ll never be pro. Clip those people out of your life. 

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Gripping the Handlebars Improperly 

Many beginner and novice riders grip the clutch lever with all five fingers when shifting. The problem with this is that you lose control of your bike during the transition from grip to clutch/front brake lever, and if you're doing it while riding through braking bumps, you have a high chance of losing control of your bike. Train yourself to ride with one finger on the clutch lever so that you're always ready to use them while still keeping complete control over your bike. The index finger is popular with pro riders, but many riders prefer to use their middle finger on the clutch and brake. Unlike the clutch lever you will have to take your index finger off of the front brake lever while riding to use the throttle properly. Grabbing four fingers of front brake isn't a good thing because you will be hitting the deck mighty fast if that is the route you go. Try rolling the throttle off and using no more than two fingers to lightly pull in the front brake. The front brake contains more than 70% of your stopping power when you learn how to use correctly. 


Riding With the Controls in the Wrong Position

You need to be as comfortable as possible when riding, so make sure to set up your handlebars, front brake, and clutch lever correctly before you go out on the track/trail. Don't forget about the rear brake pedal height as well so you’re not stomping down too far or even dragging the rear brake around the track. I can't tell you how many times I’ve seen people buy brand-new dirt bikes and jump on them with no adjustments. Running the levers too low will have you riding in the wrong position and could prevent you from saving an avoidable crash. Rolling your bars too far forward will cause your cornering ability to suffer and you will not be able to dive into corners aggressively. Try and use a neutral position on your handlebar (run it at close to the same angle as the fork) so your body positioning doesn't suffer.

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Getting Off of the Track Carelessly

Ehhhhhhhhhhhhhhh Boy…….. This is a doozy. I have been a victim of this and it isn't fun for anyone. If you need to get off of the track, use hand signals to let the riders behind you know when you're exiting. When you arrive at a track, look for the exit and make sure when you do exit the track you leave on the correct side. We have seen numerous riders cut across the track to exit only to get center-punched by an oncoming rider. Use your head; look behind you before exiting, raise your left hand to signal that you're exiting, and never cross over a track in a blind section (right after a jump, hill, or high berm)! Pull your head out of your ass! It’s seriously a great phrase that I can’t use enough! 

Slacking on Your Technique

This is similar to riding for fun tip, but focuses back on a different way to develop proper MX technique: challenge yourself trail riding. It improves your bike skills to find tough, technical off-road sections to conquer, like super-steep uphills, gnarly downhills, ravines, logs, rocks, streams. Finding your own lines—and sometimes just a way through—forces you to think creatively, and insane trails will make those intimidating track obstacles look like child's play. When you are at the track make the most out of your time. Work on things you’re not so good at and have a plan. If you’re going to a track you already know, work on the parts that you’re slow in. Have that in the back of your mind when you pull up! 

If you have any questions about this article or anything on our site please feel free to email me at kris@keeferinctesting.com

Risk Racing ATS Adjustable Magnetic Stand

Matthes walked through my shop the other day and said “Keefer, you need more stands” with a lot of sarcasm in his voice. Yes, I have a lot of stands Steve, but I also have a lot of bikes in the shop as well. The tough part is to get a stand that works for every type of machine I have in the shop. Risk Racing emailed me and wanted to give them my honest opinion on their ATS Magnetic Adjustable Stand so I spent about three months with this sucker to see what its capabilities were. 

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The Risk Racing ATS Magnetic Stand features two anodized, CNC, aluminum turnbuckles with locknuts, that allow the user to set the angle of the top of the stand and then lock it in place. This enables the user to match the exact angle of their bike chassis, bringing both tires level into the air. With both tires lifted, simple tasks like cleaning and servicing can be much easier right? 

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When I work on my test bikes I often leave loose bolts around then Aden will come outside (into the shop) and kicks them across the shop. To eliminate this frustration, Risk Racing embedded magnets into both side panels of the A.T.S. Stand. Utilizing magnets on both side panels allows bolts from each side of the bike to be kept isolated and on the correct side of the bike.

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The adjustable top features a large oil drain hole and an oversized, non-slip rubber pad that is chemical resistant, thick, and hard-wearing. The bolts sit below the rubber top meaning your bike only ever sits on the rubber. The A.T.S Stand chassis is constructed of powder coated steel and built to endure the abusive life that us dirt bikers can dish out to our stands from time to time. 

The turnbuckles are anodized aluminum and equipped with locknuts, so users can lock in their desired angle. The combination is a robust moto stand that can magnetically hold nuts & bolts! The Risk Racing stand isn't the lightest of stands, but that forces me to actually get out of the van and place it on the dirt instead of throwing my stand out into the pits like a lazy person. 

What I like about this Risk Racing ATS Adjustable Stand the most is that I can actually lube my chain on the Honda CRF450R without the rear wheel hitting the dirt. Yes, other stands have rubber blocks that you can put at the top of one end and the bike will balance, but what’s cool is that you can put your kid’s 85 on the Risk Racing stand and you can get the perfect balance (with either machine within seconds). Having the magnetic side panels makes for easier at-the-track part changes/bolt placement. No more looking for that one missing bolt in the dirt. Don’t act like that hasn’t happened to you or your riding buddy. The parts on the stand have been reliable and trying the occasional nose wheelie on the stand hasn’t damaged anything. Yet…

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Just like in life, it’s the little things that really make me happy. Risk Racing did a great job of creating a stand that makes my life a little easier in the shop and at the track. The $139.99 price tag is steeper than other stands out on the market, but then again, this stand will accept any type of chassis. I think this stand is bad ass! Check them out at riskracing.com

If you have any questions about this test you can email me at kris@keeferinctesing.com   

How To Obtain And Keep A Sponsorship

Dirt bikes are expensive right? I know I didn't grow up rich and my dad worked more than one job to get me to the races on the weekends. Sometimes the only time I saw my old man was when we went to the races on the weekends. I knew it was hard on my dad’s pocketbook to get me new shit all the time, so I started to look for ways to get sponsored in order to try and get discounts on parts, gear, dirt bikes, and whatever it is that we needed to go racing. Even though sponsorships have evolved, I have seen some old school trends coming back within the motocross industry. I wanted to sit down and get you all some insight on what it might take to help yourself and or your family to get you to the races every weekend. Read through this carefully and just know that it takes more than just being fast or winning races to get sponsored. There are tons of fast riders out there, but there is only one you!  

Adam and Tyler Enticknap (shown) are great riders who market themselves very well.

Adam and Tyler Enticknap (shown) are great riders who market themselves very well.

Although many people assume only elite athletes can obtain sponsorships, this is simply not true in the motocross and off-road racing world (where amateur racing is the foundation of our sport). The following helpful hints and steps can shed some light on the often-misunderstood process of sponsorships and can give you a leg up on other riders looking for the same opportunities. This just might be your time to become a sponsored athlete and save money or maybe make money on doing what you love—riding and racing your dirt bike! To me that is the definition of “making it”.

Ultimately, it’s about selling products or services. Different companies use different marketing strategies. Those that sponsor athletes use sponsorship as a form of marketing to sell its goods. The riders they choose to support usually represent its target demographic/market. In some cases, they are elite riders, but in other cases, it might just be someone who is exceptionally marketable (look at social media influencer Axel Hodges as of late). Or maybe it’s a local dealership looking for the “blue-collar privateer” racer type or a company marketing to teens looking for that “edgy” rider. Keep in mind that all these companies are looking for someone who represents its desired image and who can help the company sell more of its products. KEY PHRASE HERE IS SELL MORE PRODUCT!!! It is better to be a novice and act professionally than it is to be a professional and act like a jackass. I tell my son Aden all the time to always watch how he acts because in today’s day and age someone is always watching you. 

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When searching for companies to sponsor you, consider your own image. Are you an off-road rider who races enduros and cross-country-type races? Are you the local motocross rider who shows up on the weekend or are you the local pro that is looking to head to Supercross? How many times a year do you race? You have to be highly visible to the public (even if it is only locally) if you want to get sponsorship from any company (this is where social media comes into play). Look for companies that market to your racing lifestyle, and know your identity so you’re aware of what you have to offer.

This isn’t the 90’s or early 2000’s as simply showing up to a race isn’t enough, even if you finish well. This fact seems to be lost on most, even with some of today’s top riders. You're virtually useless if you don’t have an audience beyond the very few people who might see you at a race. By developing an audience, you dramatically increase the number of people who see your sponsoring company’s message. A very select few can develop this audience simply by winning (think Eli Tomac or Ken Roczen). These individuals don’t necessarily have to actively build an audience. The media coverage they receive serves that purpose.

For the rest of us normal folk, we need something else. Social media pages and a blog or vlog can be a great way to build an audience. It’s very cheap and easy to get into. It does take significant time to write, shoot and edit video, and to develop a following, but it’s one of the simplest/cheapest ways to do so. There are also websites that can help you provide all of your information and race results like HookIt.com or SponsorHouse.com. These websites let companies view your profile and any updates you would like to share throughout the year. However, I see a trend with more companies going away from sites like these and are using more of an in house approach again.

Having your own Youtube channel could be a great way for fans and future/current sponsors to get to know you better.

Having your own Youtube channel could be a great way for fans and future/current sponsors to get to know you better.

Another great avenue is a social network such as Facebook, Instagram, Snapchat, and Twitter. Having thousands of followers and/or friends is a ready-made audience. Also, there are other ways to build an audience. If you have your own business, your customers are an audience of sorts. Basically, it boils down to the fact that, in order to be valuable to a potential sponsor, you need people to pay attention to you. Companies and manufacturers take note on how many “followers” you have and how much you post. When you do have these followers don’t blow smoke up their asses and try to be as transparent as possible. No one wants to see a social media post of some kid drinking an energy drink on the back of his truck with the caption reading “quenching my thirst in between motos”. We all know that is bullshit man! Create an engaging caption and be “real”. Tell a story! People love stories! Let us get to know you, not some fake ass two minute post. When you are “real” people will engage with you more and in doing so your sponsors product has a higher chance of being seen/purchased by viewer. No one likes fake people!

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Once you have an audience, a sponsorship level goal, and a target company and the contact, you can begin formulating the actual proposal. Email them or write them! WHAT A CONCEPT RIGHT? COMMUNICATION! HOLY CRAP, IT’S LIKE A LOST ART FORM!! Keep it very short and to the point though. Tell them who you are, the size and demographics of your audience, and what you are seeking. Shoot between 100 and 200 words maximum. These people you’re contacting don’t want a biography; they want to know what you can do for them and how much it is going to cost them. Be courteous and humble. Arrogance is almost always a recipe for failure. “PLEASE” AND “THANK YOU” CAN GO A LONG WAY! Try to be genuine and don’t just ask for all of their shit! Ask them what you can do for them as well. It’s a two way street!

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If you're contacting a relatively large company, it's likely they receive tens if not hundreds of requests like yours per month. In most cases, the companies have identified and already reached out to the racers they want. You’re fighting for a tiny fraction of the remaining slice of the marketing budget pie.

If you are at a race and you meet someone representing a company, approach them and ask about their product. If you do not know anything about their product ask about it and how it works. Why would you ask for a sponsorship if you have zero knowledge about their product? That is lame as hell! Asking for free stuff and not knowing the background of the product/company is a red flag almost immediately to industry folk. The best way to represent a company is to fully understand their product beforehand and use it on your own machine or yourself. If you DO NOT like it, don’t ask for a sponsorship. Always believe in what you are pitching or selling. Whatever you do, DO NOT walk up to any company and just directly ask them, “Will you sponsor me?” This tells a potential sponsor that you will “take” and not “give back.” We have enough of these type of people in this world, so don’t add to the list. The off-road motorcycle industry is small, and word can get around that your dumb ass is looking for a handout and only looking out for himself. Don’t be that guy! A sponsorship has to be a 50/50 commitment between the company and the rider (similar to a marriage or any relationship). According to some industry insiders, out of all the riders who receive sponsorships from companies during the year, only half ever use the company’s discounts and order a single thing throughout the sponsorship year agreement. Does that sound like commitment to you? No it sounds like you just screwed up. 

Be approachable and learn to speak to people about certain products you’re endorsing.

Be approachable and learn to speak to people about certain products you’re endorsing.

Ok let’s say you make it this far and have signed a contract for sponsorship to said company. Now it’s time for the real work—to trying to keep it! Or, if you’re receiving a discount on products, maybe getting a heftier discount in the future. Every sponsor is different and will have its own objectives and expectations. Yet whether you’re seeking money, products, or services from a sponsor, it is seeking a few select things from you as well, so you should shape your approach like this:


  • Visibility and Exposure: Companies want to know that those who they sponsor are providing them with unique and revenue-generating exposure. If you can’t provide consistent brand visibility at events or races, you have little to offer a company in terms of long-range sponsorship.

  • Image Compatibility: You’re the image of the company; you should fit the idea of the image it is trying to promote—not the other way around.

  • Local Track Involvement: Businesses benefit when they are identified with a commitment to their local track or even yours. For example, collaborate with a sponsor to organize a ride day or maybe do a kids’ class at your local motocross track. This effort will go far.

• Personal Availability: Depending on a variety of factors, a company might want to have you endorse a product by making appearances or advertising on its behalf. Obviously that is not going to happen to everyone, but make sure when you are at an event you are available to other riders or spectators who want to know more about the products you’re endorsing.

  • Communication: This is huge! If you listen to the Pulp MX Show you know I am big on communication! Keep your sponsors in the loop on what you’re doing and what your future plans are. Don’t rely on them to find out when you are racing or when you are doing an event; they have many riders, and they can’t keep up with all of them. You can do this by communicating directly to the company, using your own personal social media outlets, weekly emails, or other websites. Whichever outlet you choose just be sure to inform them of all your events, and even though results are not always important, it is nice to let them know how you are finishing when you race.

  • Personal Touch: Saying “thank you” and “please” can go a long way these days. Not just in the real world but in the motorcycle industry as well. Yes, we all know you should thank sponsors on the podium or when you do interviews, but what about writing or typing a letter, old-school style, telling the company you appreciate all of its help? Showing personal attention to companies and writing them or even emailing them shows your appreciation and doesn’t hurt. It’s nice to get a letter or email without having the words “can I have?” involved. And just like your initial proposal, keep these updates very brief. If you see the sponsorship coordinator you work with at an event, go up to him or her and introduce yourself. Don’t expect them to know who you are through email and phone conversations. Some people think this is called “ASS KISSING”, but to me it’s being appreciative of what you’re getting. Our society almost frowns on nice people and expect people to be mean, so don’t fall into the trap of being an asshole. Be approachable and learn to speak in public. This is a very rare quality these days and can make you stand out in a industry players mind. 

  • Loyalty/Don’t Be A Company Hopper: Don’t be the guy who hops around with each passing year because another company gives you a little more. Loyalty goes a long way within our industry still, but if you’re known to be a whore within the industry, no one will have respect for you. Our industry is small! 

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Trying to obtain and keep a sponsorship is much like trying to obtain and keep a job in the competitive world today. Each one of us is a unique individual, but it’s up to us to make sure that shines through so other people and/or companies see that. You just have to make sure you have a plan, you stick to it, and you keep your word. When you shake someone’s hand let that handshake be firm and a way of letting anyone know that your handshake and your word is your bond. That is what companies want to see when crunching sponsorship dollars come résumé time. A sponsorship is a privilege, not a right; so make sure to let each company know that you appreciate what they are doing for you. 

This all seems like a lot of work and you would be right! It is a lot of work, but just know that these companies are putting their time and money back into you so following these guidelines could give you a long lasting future on helping yourself save some money on what you love to do the most! Ride and race dirt bikes! 

If you have any questions please feel free to email me at kris@keeferinctesting.com